Monday, 9 February 2015

Lotus extend their agreement with Saxo Bank

(Lotus F1 Team)

The Lotus F1 Team have extended their partnership with online multi asset trading and investment specialist Saxo Bank. As part of the partnership the Saxo Bank logo will appear on the inner side of the rear wing.

The Saxo Bank logo will also appear of the engine cover of the E23 Hybrid for the opening race of the season in Albert Park, Melbourne which takes place from March 13 – 15. Speaking about the contract extension Lotus F1 Team CEO Matthew Carter stated:

'Saxo Bank is a fantastic partner whose values very closely match our own. We began our relationship at the start of 2014 with Saxo Bank as Official Business Partner, and the relationship has subsequently grown and strengthened thanks to Saxo’s commitment and the value they gain from the partnership. 

For us, 2015 is the season where we intend to bounce back and everyone is very excited about our new car, the E23 Hybrid, and our new partnership with Mercedes AMG High Performance Powertrains. Saxo Bank is a vital part of this fight back against more established and bigger players in our field, helping to cement us as an effective challenger brand.'

Saxo Bank’s co-founders and co-CEO’s Kim Fournais and Lars Seier Christensen commented on the new agreement saying:

'Saxo has established fruitful relationships with two of the world’s most popular sports - motor racing and cycling - and we are proud to continue our support in 2015 to both Tinkoff-Saxo and Lotus F1 Team. 

Lotus F1 Team has emerged as a genuine challenger seizing opportunities in a sport dominated by bigger and more established players and as such is a natural fit for Saxo Bank’s sponsorship strategy.'

© Ben Johnston 2015

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