(Infiniti Red Bull Racing)
On the eve of the Chinese Grand Prix, Infiniti Red Bull Racing have confirmed the formation of a new multi-year partnership with leading Chinese electronics manufacturer Hisense.
The new agreement will allow Hisense to showcase their technology and brand awareness on a global stage through Formula One. As part of the new deal the Hisense logo will appear on the nose of the RB11 along with the team pit-wall, driver monitors as well as all team listing areas.
Hisense’s arrival at Infiniti Red Bull Racing will go to complement their existing sponsorship programmes in NASCAR in America, The Australian Open Tennis tournament and the Schalke 04 football team in Germany. Speaking about the new deal which was announced at the Shanghai International Circuit, Infiniti Red Bull Racing Team Principal Christian Horner stated:
‘Everyone associated with Infiniti Red Bull Racing is delighted to welcome Hisense to our team. Their approach to innovation and technological development is impressive and we look forward to our partnership developing as the season unfolds.’
Hisense is China’s largest television manufacturer a position which it has held for the past eleven years. Dr Lin, Executive Vice President of Hisense Company Ltd commented:
‘Infiniti Red Bull Racing is one of the most successful and most talked about teams in a sport renowned for technology, teamwork and competitiveness. He went on to say: ‘Like Infiniti Red Bull Racing, we are a proud challenger brand and we continually innovate our best-in-class consumer products to stay ahead of the others. We look forward to sharing these with the team to help them throughout the season.’
© Ben Johnston 2015