(Infiniti Red Bull Racing)
On the eve of the Chinese Grand Prix, Infiniti Red Bull
Racing have confirmed the formation of a new multi-year partnership with
leading Chinese electronics manufacturer Hisense.
The new agreement will allow Hisense to showcase their
technology and brand awareness on a global stage through Formula One. As part
of the new deal the Hisense logo will appear on the nose of the RB11 along with
the team pit-wall, driver monitors as well as all team listing areas.
Hisense’s arrival at Infiniti Red Bull Racing will go to complement
their existing sponsorship programmes in NASCAR in America, The Australian Open
Tennis tournament and the Schalke 04 football team in Germany. Speaking about
the new deal which was announced at the Shanghai International Circuit,
Infiniti Red Bull Racing Team Principal Christian Horner stated:
‘Everyone associated with Infiniti Red Bull
Racing is delighted to welcome Hisense to our team. Their approach to
innovation and technological development is impressive and we look forward to
our partnership developing as the season unfolds.’
Hisense is China’s largest television manufacturer a
position which it has held for the past eleven years. Dr Lin, Executive Vice
President of Hisense Company Ltd commented:
‘Infiniti Red Bull Racing is one of the most
successful and most talked about teams in a sport renowned for technology,
teamwork and competitiveness. He went on to say: ‘Like Infiniti Red Bull Racing, we are a proud challenger
brand and we continually innovate our best-in-class consumer products to stay
ahead of the others. We look forward to sharing these with the team to
help them throughout the season.’
© Ben Johnston 2015
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