(Lotus F1 Team)
The Lotus F1 Team have confirmed ahead of today’s Monaco Grand Prix that they have signed a global marketing partnership with Pharrell Williams.
The new agreement will see the Lotus F1 Team and Pharrell Williams come together for an integrated marketing strategy across a number of media platforms. Speaking about the new agreement Lotus F1 Team Chairman and Team Principal Gerard Lopez commented by saying:
‘Pharrell Williams is an international icon who shares much of the Lotus F1 Team’s philosophy and outlook. It is tremendously exciting for Lotus F1 Team to be working with Pharrell on a number of initiatives which will come into the public domain in the fullness of time. We are looking forward to welcoming Pharrell to Monaco to meet the team for the spectacle of the Monaco Grand Prix and we know that this is the start of something special.’
Pharrell Williams commented on the new agreement saying:
‘I’m happy to be in partnership with Lotus F1 Team and Formula 1 and I’m looking forward to a fruitful relationship.’
© Ben Johnston 2015