The McLaren Technology Group have announced a new multi-year sponsorship agreement with CNN International.
The partnership will see CNN branding appear on the front wing end plates of the McLaren-Honda MP4-30 which will be revealed in an online presentation at the McLaren Technology Centre next Thursday 29 January.
The new agreement will also allow CNN International to utilise the soon to be opened thought leadership centre. CNN will produce a number of programmes in the new building which will be broadcast over the course of the year.
CNN join McLaren having previously been part of the Caterham F1 Team’s sponsorship portfolio. Speaking about the new agreement, McLaren Technology Group Chairman and CEO Ron Dennis stated:
‘There is an inherent symmetry between McLaren and CNN that makes us perfectly attuned for partnership. Like McLaren, CNN is a tremendously powerful and influential global network, one that has spent decades pioneering the latest technologies and techniques in a relentless, unforgiving, fast-paced environment. I think we understand each other on many levels.
CNN International Chief Commercial Officer Rani Raad commented by saying:
‘This is a ground breaking partnership between two trusted brands with a passion for high performance and continued innovation. Committed to being first, we share a mutual respect for each other’s operations – whether that’s the tenacity of CNN journalists in going to the heart of a story or McLaren’s forensic focus for every F1 race. With a shared global footprint and highly engaged audience, there’s a lot of expertise and best practice that we can both invest in this partnership.
“The added exposure CNN International will gain through our association with McLaren is part of an expansive consumer engagement initiative to capitalise on the power of our brand and consolidate our position as the world’s biggest international news brand. The additional business, broadcasting and cross-marketing opportunities made possible by this multi-year deal will forge a close relationship between two companies on the world stage.’
© Ben Johnston 2015