Tuesday, 20 January 2015

New partnership for Williams Martini Racing

(© Ben Johnston 2015)

The Williams Martini Racing Team have a new sponsorship agreement with UK clothing firm Hackett. The new partnership sees Hackett become the official clothing partner to the Grove based outfit starting this year.

Hackett who were founded in 1979 with supply clothing to all team personnel at each of the Grand Prix during the season as well as providing the team with apparel and luggage that team personnel will use while travelling to and from each Grand Prix events.

The new agreement will also see the Hackett logo appear on the nose of the Williams Mercedes FW37 as well as on the overalls and team hats worn by their drivers Felipe Massa, Valtteri Bottas and Susie Wolff. Speaking about the agreement Jeremy Hackett stated:

Motorsport has been a part of the Hackett DNA for many years now and the prospect of working with one of the giants of F1 sends shivers up and down my spine. 

The Martini racing stripe has always been heralded as a marque of prestige and luxury and it seemed only natural for Hackett to style the team for the new season. I also noticed that Hackett was founded the same time Williams won its first World Championship...an omen, if ever there was one!  

Williams Martini Racing Deputy Team Principal and Commercial Director Claire Williams stated:

(Williams Martini Racing Team)

Hackett has grown to become one of the world’s leading menswear brands and like Williams has a reputation for being quintessentially British but with an international presence. 

We are delighted to be partnering with a brand of their stature. The race team put their clothing and luggage through a lot of stress as they travel around the globe each season and work in challenging conditions. We always seek a supplier that has an excellent reputation for quality and style and Hackett certainly meets this criteria.

It is not the first deal that the team have concluded over the winter as they have formed a partnership with former Lotus F1 Team sponsor’s Rexona and Avanade.

© Ben Johnston 2015

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