(Mercedes AMG PETRONAS F1 Team)
Patrick Allen, the new Managing Director at the Silverstone circuit in Northamptonshire wants to reduce the price of tickets for the fans.
Tickets for the 2015 British Grand Prix are on sale now and weekend grandstand tickets start from £175 up to £465. A general admission ticket for the weekend costs £175. Allan’s aim is to shave at least £56 off the price of tickets and has set a target of £99 for a three day general admission ticket.
Allen wants the ticket prices to be lowered so that there is a larger footfall of fans through the turnstiles over the course of a Grand Prix weekend and this would result in greater concessions for the venders operating at the circuit during a race weekend.
Allen would also like to see the circuit do more for the fans during the race weekend.
It had been suggested last year that one thing that could be introduced to enhance the fan experience would be to open up the Formula One paddock over the course of race weekend’s so that fans can see what goes on behind the scenes as this would be a fantastic way to bring in a greater number of fans.
If Silverstone are successful in dropping the price of race tickets then other Grand Prix venues could follow suit. Allen has confirmed that any changes that might be made won’t come into effect until 2016 at the earliest.
© Ben Johnston 2015