(Sahara Force India Formula One Team)
The Sahara Force India Formula One Team, fresh from
revealing their 2015 livery in Mexico City have announced the formation of a
new partnership with Mexican Insurance firm Inter.
Inter join a list of new Mexican partners with the
Silverstone based outfit. As part of the agreement the Inter logo will appear
on the front wing of the Sahara Force India VJM08 chassis.
The Inter logo will
also appear on the overalls of driver’s Nico Hulkenberg and Sergio Perez as
well as the team wear.
The decision by Inter to join the growing partnership
portfolio at the Silverstone based outfit was made due to the desire by Inter
to expand their brand on a global scale.
Speaking about the partnership, Sahara Force India Team
Principal and Managing Director Dr Vijay Mallya stated:
‘We are extremely pleased to welcome Inter to
the Sahara Force India family. This partnership highlights the growing global
appeal of our brand, a trend reflected by the interest generated by our team
launch in Mexico City.
This multi-year deal is another important step in our
long-term strategy to continue moving towards the front of the grid.’
Inter Chief Executive Officer Juan Ingacio Casanueva
commented by saying:
‘Inter is committed to the highest standards
with both our clients and our partners - a philosophy that is reflected by the
approach of Sahara Force India. The way the team has opened up to Mexico in
recent years shows how they, too, believe in the strength of this market and in
the role the country can play on the world stage.
We have a long history of
supporting Mexican talent in various categories of motorsport so it’s exciting
to partner with a team with a Mexican driver in the year that Formula One
returns to Mexico City after a 23-year absence. We are excited to be part of
Sahara Force India's journey and we are looking forward to sharing in the
team’s success in the coming seasons.’
© Ben Johnston 2015
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