Tuesday, 20 January 2015

New partner for the Sahara Force India Formula One Team

(Sahara Force India Formula One Team)

The Sahara Force India Formula One Team have announced a new partnership with leading tequila brand Jose Cuervo.

Jose Cuervo has a presence in over 90 countries worldwide and their partnership with the Sahara Force India Formula One Team is the perfect platform to market their award winning brands. Jose Cuervo logos will feature on the headrest of the VJM08 and will also appear on the drivers overalls as well as all team wear.

Jose Cuervo is not the first alcohol brand to join the Sahara Force India partnership portfolio as last season they joined up with Smirnoff.

The news of the new partnership comes on the eve of the team revealing their new livery for the VJM08 in Mexico City which will be broadcast live on their website from 3PM (UK time). Speaking about the new agreement, Sahara Force India Team Principal and Managing Director Dr Vijay Mallya stated:

As we get set to launch our 2015 season, it’s the perfect time to welcome Jose Cuervo to the team. They are a true giant of the tequila industry and I’m delighted that we can work with them to deliver a far-reaching marketing campaign.

It’s an exciting time to join the team off the back of our most successful season ever and we look forward to celebrating a memorable year of racing together.

Jose Cuervo CEO Juan Domingo Beckmann stated:

We are very proud to begin this partnership with Sahara Force India and to support Mexico’s Formula One star, Sergio Perez, and Nico Hulkenberg.
Everyone at Jose Cuervo believes that 2015 is a year of great potential for this team and it‘s very exciting to be part of that journey, especially in the build up to the Mexican Grand Prix later this year. Formula One is one of the most prestigious sports in the world so it’s the perfect arena to showcase the world’s most distinguished tequila, Jose Cuervo.

© Ben Johnston 2015

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