Tuesday, 10 March 2015

Brandon become Sahara Force India clothing and merchandise partner

(© Ben Johnston 2015)

The Sahara Force India Formula One Team confirmed on Tuesday the start of an exciting new partnership with clothing specialists Brandon who will provide the Silverstone based outfit with clothing and merchandise.

The multi-year agreement will see Brandon kit out all of Sahara Force India’s trackside and factory based staff starting with this weekend’s Formula One season opener Down Under in Melbourne’s Albert Park circuit. It is just the latest in a long list of new partners to have joined the expanding portfolio at the outfit.

Speaking about the new partnership, Sahara Force India F1 Team Chief Operating Officer Otmar Szafnauer commented saying:

'It’s great to team up with Brandon and everyone at Sahara Force India is excited about the kit they are producing for us this year. The trackside clothing needs to be robust enough to cope with the demanding work carried out by our mechanics, but it’s also important to look smart and presentable because the clothes we wear say a great deal about our values. By working with Brandon I’m sure we will be one of the best dressed teams in the pit lane.'

Chief Executive Officer of Brandon Paul Preuveneers commented saying:

'We are really excited to work with Sahara Force India going forward. The team achieved some strong results in 2014 and I’m sure there are more great things to come in 2015. Brandon has a strong heritage in motorsport and we are constantly working to develop innovative products for trackside teamwear as well as merchandise for fans. We’re proud to work with the Sahara Force India team and look forward to building this relationship together.'

© Ben Johnston 2015

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