Wednesday, 18 March 2015

Singapore Airlines become official partner to the Sauber F1 Team

(Sauber F1 Team)

The Sauber F1 Team announced on Wednesday that they have entered into a commercial agreement with Singapore Airlines.

The new partnership will see the Airline provide the Swiss based outfit with flights mainly for the overseas races in Asian and Australian territories. The news comes as the team came to a settlement with Giedo Van Der Garde.

Speaking about the new partnership Sauber F1 Team Principal Monisha Keltenborn stated:

We are excited to embark on a long-term and sustainable partnership with Singapore Airlines, the world’s most renowned Airline and a highly respected company with a true global presence. Its unparalleled ambition to deliver the best in industry service perfectly matches with our striving for leading edge racing in F1.

Singapore Airlines was founded in 1972 when they had 10 aircraft flying to 22 cities in 18 countries. In 2007, they became the first airline to fly a commercial Airbus A380, the largest in the aircraft in the Airbus fleet. As of 2015, the company operates more than 100 aircraft and fly to 60 destinations in 33 countries worldwide.

When flights from their cargo carrier SilkAir and Singapore Airlines Cargo are included this increases to 102 destinations in 37 countries. Singapore Airlines are just the latest in a long list of carriers who have sponsored Formula One teams in the recent years. 

Emirates, AirAsia, Virgin Atlantic, Kingfisher Airlines and Ethiad have all been involved in the sport in recent years. Speaking about the new partnership, General Manager of Singapore Airlines Switzerland Ranjan Jha commented saying:

We are very pleased to be the Official Airline Partner of the Sauber F1 Team. We share the same fascination and passion for engineering and consistent ambition for innovation, highest quality and precision. Sauber stands for a strong brand with a long-time, impressive tradition. We are excited about the new season and looking forward to embarking on this journey together.

© Ben Johnston 2015

No comments:

Post a Comment