Friday, 13 March 2015

New partners for the Sahara Force India Formula One Team

(© Ben Johnston 2015)

The Sahara Force India Formula One Team have had an extremely busy build up to the Australian Grand Prix as on Friday they announced not one but two new sponsorship agreements. The first is a deal with the NEC Corporation a leading IT Technologies company. The Silverstone based outfit have struck a deal with the Mexican arm of the company.

The new agreement will see NEC become premium ICT partner to the Sahara Force India Formula One Team and speaking about the new partnership the outfits Team Principal and Managing Director Dr Vijay Mallya stated:

It’s a pleasure to welcome NEC as our Premium ICT Partner. We share their passion for innovation and technology, which underpins the entire Formula One industry. NEC is a global player with a rich history supporting all areas of business and we look forward to working with them going forward.

Executive Vice President of NEC Corporation Takayuki Morita stated:

NEC is looking forward to building a strong relationship with Sahara Force India. Formula One is a truly global sport that brings excitement to loyal fans all over the world and NEC is honoured to be supporting a team competing at the highest level of world motorsport. Our ambition at NEC is to contribute to businesses and customers on the same global scale.

NEC Mexico CEO Enrique Leiva stated:

We are very happy to start this exciting journey with Sahara Force India, especially with Mexico hosting a Grand Prix race later this year. We are very pleased to  support the team alongside its other  strong partners such as TELMEX, TELCEL, Interprotecci√≥n, and Consorcio Aristos. I am sure we will be able to do great things together. It´s also a great pleasure to support two of the most exciting talents on the grid in Sergio Perez and Nico Hulkenberg. Sergio, in particular, is an important role model in Mexico and represents a great example for the aspirations of the younger generation.

The Sahara Force India Formula One Team have also signed an agreement with Channel IT as official team partner. The company will supply the Silverstone based outfit with mobile telecom products and services. Channel IT branding will appear on the side pod wing of the VJM08 starting this weekend at the Australian Grand Prix.

Speaking about the new partnership, Team Principal and Managing Director Dr Vijay Mallya commented saying:

As we gear up for the start of the season it’s great to welcome Channel IT as a team partner. They are a significant player in the mobile world and recognise the huge potential of using Formula One to raise brand awareness and drive new business. I’m sure they will enjoy being part of our journey this season and we will do all we can to make this partnership a success.’

CEO of Channel IT Group Bassim Haider stated:

In line with our strategic direction to take Channel IT brands such as Nairtime, ChannelVAS and AdVoice to new markets, we expect Sahara Force India to accelerate this process. Formula One reaches all corners of the globe and we are looking forward to meeting existing and new customers in these vibrant places.

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