(Mercedes AMG PETRONAS F1 Team)
The Mercedes AMG PETRONAS F1 Team have entered into a new
technical partnership with Qualcomm.
The new partnership will see Qualcomm provide the reigning
world champions with enhanced on track race speed and to help improve
reliability through better communication between the cars and the team.
The Qualcomm logo will feature on the front nose of the W06
as well as Lewis Hamilton and Nico Rosberg’s race overalls along with all team
clothing. Speaking about the new deal, Qualcomm President Derek Aberle
commented saying:
“Qualcomm is committed to leading the connected car movement and
bringing the benefits of mobile technology to automotive and we’re excited to
bring our technology leadership to a team within one of the most elite
organisations in the automotive industry.
With Mercedes-Benz leading the
motorsports circuit, this collaboration provides a prominent testing ground for
new technology advancements. We’re looking forward to helping the MERCEDES AMG
PETRONAS Formula One Team rise to the next level, and, as a result, refine some
of the industry’s most sophisticated auto technologies.”
Head of Mercedes Benz motorsport Toto Wolff stated:
"Innovation and racing are at the heart of Mercedes-Benz, so it was
important to choose a technology partner that can raise the game for us in
these areas. With each year, developing a winning Formula One team relies more
and more on electronics and connectivity, and we’re very excited to have
Qualcomm onboard to work with us.
Their unparalleled leadership in the mobile
and automotive industries makes them a perfect addition to help uncover the new
connectivity potential of our car and to explore potential further applications
of this technology in the future."
© Ben Johnston 2015
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