Thursday, 5 March 2015

Skullcandy enter Formula One with Sahara Force India

(Sahara Force India Formula One Team)

The Sahara Force India Formula One Team have secured a multi-year agreement with the Skullcandy audio brand which will see the company supply the team with headphones from this season.

The Skullcandy logo will appear on the rear element of the side pod of the VJM08 and all the garage headphones. Speaking about the new agreement Sahara Force India Chief Operations Officer Otmar Szafnauer stated:

Skullcandy is a fun, exciting brand and it’s a real pleasure to begin working with them. Their desire to develop products that combine style and performance makes Formula One the perfect environment to showcase their brand. With a distinctive combination of colour and character, as well as outstanding audio quality, the Skullcandy range will appeal to all our supporters, especially the younger generation.

Sam Pascal, Chief Commercial Officer of Skullcandy commented:

We couldn’t be more excited about our partnership with Sahara Force India, which allows us to align with one of the most thrilling and exciting sports in the world.  The dedication and focus that it takes to compete and excel in F1 demonstrates many of our core values and is a natural fit with the Skullcandy brand and our commitment to make products that help people live and perform at their full potential. 

On the product side, working with Sahara Force India is inspiring because the team is constantly operating in a highly competitive industry with great emphasis on innovation and efficiency. Being involved in this environment will feed our own learning as we engineer and develop a wider range of products and continue to innovate in the audio space.

© Ben Johnston 2015

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