(Sahara Force India Formula One Team)
The Sahara Force India Formula One Team have secured a
multi-year agreement with the Skullcandy audio brand which will see the company
supply the team with headphones from this season.
The Skullcandy logo will appear on the rear element of the
side pod of the VJM08 and all the garage headphones. Speaking about the new agreement
Sahara Force India Chief Operations Officer Otmar Szafnauer stated:
‘Skullcandy is a fun, exciting
brand and it’s a real pleasure to begin working with them. Their desire to
develop products that combine style and performance makes Formula One the
perfect environment to showcase their brand. With a distinctive combination of
colour and character, as well as outstanding audio quality, the Skullcandy
range will appeal to all our supporters, especially the younger generation.’
Sam Pascal, Chief Commercial Officer of Skullcandy
commented:
‘We couldn’t be more excited
about our partnership with Sahara Force India, which allows us to align with
one of the most thrilling and exciting sports in the world. The
dedication and focus that it takes to compete and excel in F1 demonstrates many
of our core values and is a natural fit with the Skullcandy brand and our
commitment to make products that help people live and perform at their full
potential.
On the product side, working
with Sahara Force India is inspiring because the team is constantly operating
in a highly competitive industry with great emphasis on innovation and
efficiency. Being involved in this environment will feed our own learning as we
engineer and develop a wider range of products and continue to innovate in the
audio space.’
© Ben Johnston 2015
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