Thursday, 28 August 2014

Lotus F1 Team link up with Hisense

(Lotus F1 Team)

The Lotus F1 Team announced this morning that they have signed a two race agreement with the multi national electronics company Hisense. The new deal will start at the upcoming Italian Grand Prix in Monza and they will come together once again for the United States Grand Prix at the Circuit of The Americas in Austin, Texas in November.

The Hisense logo will appear on the side pod of the E22 for both the Italian Grand Prix and again at the US Grand Prix while the logo will appear on the air-box of the E22 for the season finale at the Abu Dhabi Grand Prix on Sunday 23rd November.

Hisense are based in Qingdao, China. The company is a world leader in the provision of flat panel TV, mobile communications as well as household appliances.

Speaking about the deal Lotus F1 Team CEO MatthewCarter commented by saying:

'We are thrilled that Hisense has chosen Lotus F1 Team to enhance and strengthen its continued global development. Headquartered in China, Hisense has shown impressive development and worldwide expansion as a challenger brand, something which Lotus F1 Team can relate to closely as we continue to challenge on the track. 

Hisense has shown it recognises the value of sports marketing on several occasions and to have Lotus F1 Team identified as a key association as part of Hisense’s growth is a substantial compliment.'

Hinse vice president Dr Lin Lan commented by saying:

'Joining with Lotus F1 Team at the Italian, United States and Abu Dhabi Grands Prix is a very exciting prospect. As we grow our brand awareness globally, we aim to use proven partnerships that we know will deliver. Formula 1, and in particular Lotus F1 Team, has huge potential and we are looking forward to working together over the coming months.'

(Lotus F1 Team)

Click on the images above for high-res versions.

(Lotus F1 Team)
(Lotus F1 Team)

© Ben Johnston 2014   

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