(Sahara Force India Formula One Team)
The Sahara Force India Formula One Team confirmed on Tuesday that Accelerate have become their new digital partner which will result in a brand new website for the Silverstone based outfit. Accelerate who are part of the Crash media group will see their logo appear on the Sahara Force India media wall along with branding space inside the Sahara Force India garage.
Accelerate will sphere head the development of the team's new website which will be launched ahead of the 2015 Formula One season. Speaking about the new partnership Sahara Force India COO Otmar Szafnauer stated:
'We are delighted to welcome Accelerate and Crash Media Group as our new Digital Partner. They are established in the motorsport digital world and they are committed to the same values of excellence to which we subscribe.
We are excited about the innovations and features they will bring to all our supporters as they renovate our digital presence over the next few seasons.'
William Miller Managing Director of the Crash Media Group said:
'Crash has had a long relationship with Sahara Force India and I'm now very happy to be strengthening this relationship to becoming an official partner of the team.
Sahara Force India is one of the teams in F1 that is moving in the right direction towards the top of the championship and we are very happy to be able to aid them in that fight.
Accelerate, as part of Crash Media Group, has had the pleasure of being involved in a number of different projects with some amazing clients in terms of the creation of digital assets and this project with Sahara Force India ranks right at the top of all of those. To say we are very excited to be going on this journey with the team is an understatement.'
© Ben Johnston 2014