(Lotus F1 Team)
The Lotus F1 Team have confirmed ahead of today’s Monaco
Grand Prix that they have signed a global marketing partnership with Pharrell
Williams.
The new agreement will see the Lotus F1 Team and Pharrell
Williams come together for an integrated marketing strategy across a number of
media platforms. Speaking about the new agreement Lotus F1 Team Chairman and
Team Principal Gerard Lopez commented by saying:
‘Pharrell Williams is an international icon who
shares much of the Lotus F1 Team’s philosophy and outlook. It is tremendously
exciting for Lotus F1 Team to be working with Pharrell on a number of
initiatives which will come into the public domain in the fullness of time. We
are looking forward to welcoming Pharrell to Monaco to meet the team for the
spectacle of the Monaco Grand Prix and we know that this is the start of
something special.’
Pharrell Williams commented on the new agreement saying:
‘I’m happy to be in partnership with Lotus F1
Team and Formula 1 and I’m looking forward to a fruitful relationship.’
© Ben Johnston 2015
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