Thursday, 3 April 2014

Force India secure sponsorship deal with Auden McKenzie

(Sahara Force India Formula One Team)
 
On the eve of the Bahrain Grand Prix the Sahara Force India Formula One team have confirmed that they have secured a sponsorship deal with the Auden McKenzie Group. The company supply injectable products to the medical industry and when the company was set up in 2001 they three working in their pharmaceutical division.
 
Today the company has over 85 employees spread within three company's with the Auden Group. The company's products can now be found in every hospital in the United Kingdom and are also have authorization in the United States.
 
The company is no stranger to Formula One as from 2011 - 2013 they were part of the Lotus F1 Team's partner portfolio.
 
Speaking about the new addition to the Sahara Force India Formula One Team, team principal Dr Vijay Mallya said:
 
'I am very happy to welcome Auden Mckenzie to the Sahara Force India family. We look forward to laying the foundations for a strong, mutually beneficial relationship - one that further reaffirms our standing as a global brand in the world of sport. As an international company, Auden Mckenzie is perfectly placed to make the most of Formula One’s global reach and its networking opportunities, and we are in the ideal position to help them achieve their goals'
 
As part of the new agreement the Auden Kenzie logo's will appear of the VJM07 starting with this weekend's Bahrain Grand Prix.
 
©Ben Johnston 2014
 
 

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