(Mercedes AMG PETRONAS F1 Team)
The Mercedes AMG PETRONAS F1 Team have announced the beginning
of a new partnership with American firm Bose as the new partnership in sound.
The company which was founded in 1964 by Dr Amar G Bose who
was a Professor of Electrical Engineering at Massachusetts Institute of
Technology. The company’s logo will appear on the helmets and race suits of Lewis
Hamilton and Nico Rosberg.
The Mercedes AMG PETRONAS F1 Team will travel with a range
of Bose products including the QuietComfort headphones. Speaking about the new
agreement Collette Burke, VP Bose Europe stated:
‘We’re excited to join the MERCEDES AMG
PETRONAS Formula One Team as we share a similar passion for performance and
commitment to excellence. The proprietary technology found in our products will
help the team as they prepare, travel, and perform together at every global
Formula One race.’
Mercedes Benz Head of Motorsport Toto Wolff commented by
saying:
‘We are delighted to be partnering with Bose
ahead of what should be an exciting new Formula One season. Our two companies
share key founding philosophies; the importance of research and innovation and
the relentless pursuit of excellence. These joint passions are what will make
our new partnership the perfect fit. Being part of a Formula One team is a
demanding lifestyle so benefitting from Bose’s industry-leading products in
sound will become an important part of our routines, with our travelling
personnel already enjoying an improved experience on long journeys around the
world with the benefit of Bose’s QuietComfort noise cancelling headphones.’
© Ben Johnston 2015
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