(Mercedes AMG F1 Team)
Following the news earlier this season that Hugo Boss would end their association with McLaren Mercedes and join up with Mercedes Benz is has been officially confirmed that the company has joined up with current championship leaders Mercedes AMG PETRONAS F1 Team as their official supplier of lifestyle and formal wear clothing.
As part of the new agreement, Hugo Boss will produce high quality team wear for the Brackley based outfit which will be worn by team personnel at Grand Prix events. Speaking about the new partnership Mercedes Motorsport Director Toto Wolff stated:
'We are delighted to welcome HUGO BOSS to our family of team partners, and to further extend the existing partnership with Mercedes-Benz.
The synergies between our two companies are both striking and extensive; we operate to the highest levels of precision and quality in our pursuit of perfection, with both brands targeting the premium and luxury market. As a team, we are very pleased to have attracted another brand of the stature of HUGO BOSS to add to our already extensive and impressive suite of partners. Everyone at the team is excited about the prospect of being ‘kitted out’ by HUGO BOSS at the race tracks next season.'
Gerd Von Podewils, Senior vice president Global Communications at Hugo Boss commented saying:
'MERCEDES AMG PETRONAS and HUGO BOSS are a perfect fit in terms of their brand values, and both can look back on long success stories. We are pleased to join forces with such a strong partner and look forward to the synergies our partnership will generate down the road.'
© Ben Johnston 2014
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