(© Ben Johnston 2014)
Ferrari Chairman, Sergio
Marchionne and the Formula One teams new Team Principal Maurizio Arrivabene
believe that Formula One needs to act in order attract younger fans to the
sport if it wants to survive a be more prosperous.
Arrivabene believes that the sport
should consider opening up the FIA Driver Press Conference’s to the fans. The
Italian feels that the sport needs to become more accessible to the fans. If the
sport fails to do something, the Ferrari management feel that Formula One will
be racing in front of empty grandstands.
Arrivabene has stated that the
sport has lost focus and drifted away from the fans. The sport is also no
longer value for money for the fans.
Last month, Formula One set up a
promotional working group in order to come up with ways to make Formula One
more accessible to the fans. Arrivabene has also confirmed that the team needs
to answer needs of the fans and he believes that this will be more beneficial
to the fans.
© Ben Johnston 2014
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