Mercedes AMG are hoping to be in a position to win this season's Formula One world championship. The Brackley based squad head into the 2014 season have challenged for the 2013 championship having taken three victories on their way to finishing third in the Constructors championship.
The pressure is on Mercedes in 2014 to show their board that the Formula One team is worth the investment because questions will be asked if the team are unable to challenge for the title this year.
However, Mercedes, like Ferrari and Red Bull are well placed to succeed in 2014 due to the fact that they have both their engine and chassis departments under the same roof. The team are the only leading squad to retain the same drivers as 2013 so this provides a lot of stability to the workforce within Brackley.
Ferrari, McLaren, Lotus and Red Bull all have new drivers for this season an it will be extremely interesting to see how those teams get on. Mercedes, on the other hand have just added to their technical department over the winter. The team suffered a blow when Ross Brawn stepped down from the team and was replaced by Paddy Lowe and Toto Wolff.
Paddy Lowe will oversee the technical operation of the team while Toto Wolff will deal with the day to day management of the team along with his current role as Mercedes Benz Motorsport Director.
Since purchasing the Brawn GP team from Ross Brawn at the conclusion of the 2009 season Mercedes have finished the Constructors championship in (2010) - 4th, (2011) - 4th, (2012) - 5th and (2013) - 2nd.
I have absolutely no doubt that the Brackley based squad will do an extremely good job this season. Th reason I believe this because the likes of Ferrari and Mercedes will be able to package their new car extremely well.
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